Related content
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Integrated marketingIntegrated marketingMarketing operations
Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agencies & partnersAgency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Advertising & policyPrivacy & tech
WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Agencies & partnersAgency rosters
Client views on developing creative in-house
Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…
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Marketing capabilities
Benchmark: Measures of investment in marketing capability building
WFA member benchmark covering measurement of investment in marketing capability building.
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Agencies & partnersIntegrated marketingAgency managementIn-housingMarketing structureIntegrated marketingMarketing capabilities
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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In-housing
Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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Integrated marketingIntegrated marketingMarketing capabilities
Capability Forum Overview (June, 2020)
Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
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Integrated marketingIntegrated marketing
Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…