Posts about Julia Kraft

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  1.    Capability Forum Overview (June 2021)
    Integrated marketingIntegrated marketingMarketing operations

    Capability Forum Overview (June 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

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  2.    Agency Management Forum Overview (May 2021)
    Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

    Agency Management Forum Overview (May 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (May 2021)"
  3.    Benchmark: Agency collaboration
    Agencies & partnersAgency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

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  4.    WFA Forum Chairs look back on 2020
    Advertising & policyPrivacy & tech

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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  5.    Spotlight: Global Trends in Creative In-Housing
    Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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  6.    Client views on developing creative in-house
    Agencies & partnersAgency rosters

    Client views on developing creative in-house

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

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  7.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"
  8.    Global Trends in Creative In-Housing
    Agencies & partnersIntegrated marketingAgency managementIn-housingMarketing structureIntegrated marketingMarketing capabilities

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

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  9.    Creative in-housing hits 57% among multinationals, WFA report
    In-housing

    Creative in-housing hits 57% among multinationals, WFA report

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

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  10.    Capability Forum Overview (June, 2020)
    Integrated marketingIntegrated marketingMarketing capabilities

    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

    Read more about "Capability Forum Overview (June, 2020)"
  11.    Benchmark: Inclusive events for people with disabilities
    Integrated marketingIntegrated marketing

    Benchmark: Inclusive events for people with disabilities

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

    Read more about "Benchmark: Inclusive events for people with disabilities"
  12.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"