We convene brands to exchange ideas and best practice, and create and curate the knowledge and resources needed to drive measurable change. We help set and challenge the global industry agenda and catalyse national initiatives to drive the change locally, so that inclusive marketing work can thrive everywhere.
Inclusive Marketing Community
WFA's Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform of the world’s top marketers to drive greater inclusion in our work and workplaces.
Our four pillars of action
1. Convene the right individuals across the global industry
In order to ensure the world’s top marketers speak with coherent and compelling messaging on the subject.
2. Curate best-in-class examples and research
To support the case for why diversity and inclusion matter.
3. Catalyse local coalitions
To help drive change at a national level which really makes a difference.
4. Challenge the industry
To do more by looking for new opportunities, and having tough conversations when needed.
Our ambassadors
Susan Akkad Susan Senior Vice President, Local and Cultural Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Daniela Tabarracci Daniela Senior Regional Manager - Diversity, Equity & Inclusion - Brand Management, The Walt Disney Company Latin America
News
RSS Feed
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AIBias in AI and Inclusive Prompting with Creative Equals
Read more about "Bias in AI and Inclusive Prompting with Creative Equals"Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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Marketing procurementMarketing procurementMajor multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
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Inclusive marketingScared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
Inclusive Marketing Hub
Are you looking to make the case for how inclusive marketing drives business growth for organisation? Or are you looking for good practices & case studies? Use the filters below to narrow down your search, including by document type on the right-hand side of the page:
All entries
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AI
Bias in AI and Inclusive Prompting with Creative Equals
Read more about "Bias in AI and Inclusive Prompting with Creative Equals"Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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SustainabilitySpotlight: Sustainable Marketing 2030 - Creativity into Action
Read more about "Spotlight: Sustainable Marketing 2030 - Creativity into Action"Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
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Advertising & policyInclusive marketingHow will the cultural events of 2024 define your 2025?
Read more about "How will the cultural events of 2024 define your 2025?"2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
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Marketing procurementMarketing procurement
Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
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Advertising & policyBrand purposeCreativityInclusive marketingReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Agencies & partnersAIKnowledge Spotlight: 2024 Media trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Inclusive marketingSystem1: ‘Does LGBT+ Visibility Matter?’ research
Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
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CreativityCannes LionsInclusive marketingAIKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Inclusive marketing
Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
For more information or questions, please contact us
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
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Zoe Steele
z.steele@wfanet.org