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Data & Insight
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Data integrity: the new currency for responsible media?
Read more about "Data integrity: the new currency for responsible media?"As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
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Marketing technologyAIMarketing technologyAI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Media & analyticsThe rise of insights partnerships
Read more about "The rise of insights partnerships"Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing technologyAIMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing effectivenessThe building blocks of effectiveness
Read more about "The building blocks of effectiveness"Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…
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Marketing effectivenessMedia and creative: together for superior effectiveness and ROAS (Google)
Read more about "Media and creative: together for superior effectiveness and ROAS (Google)"On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…
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Digital policyMarketing technologyMarketing technology
Privacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityMarketing technologyAIMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
Our upcoming events
See all events
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The production landscape has evolved significantly since the last WFA survey in 2021. The sector appears to be in a state of flux, with many brands navigating the pressure to produce and deliver the necessary volume of content, often within tighter budgets and at increased speed.
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Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Exclusively for Global/Regional Directors and "Head of" Insights & Analytics
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For senior European public/government affairs professionals and national advertiser associations
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Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Thursday June 12, from 5:30 pm. For more information or questions, please contact us at events@wfanet.org.
About WFA
WFA is the only global network for senior marketers
WFA connects the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, they make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.