Posts about Julia Kraft

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1. 
   Benchmark
   Marketing capabilitiesMarketing organisation

   Benchmark: Recommended online training platforms (digital marketing skills)

   WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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2. 
   News
   Marketing capabilities

   WFA publishes marketing capabilities playbook

   The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…

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3. 
   Report
   Agencies & partnersMarketing capabilities

   The First 100 Days of a Marketing Capability Leader

   Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

   Read more about "The First 100 Days of a Marketing Capability Leader"
4. 
   Event reports
   Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

   Agency Management Forum Overview (December 2021)

   Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (December 2021)"
5. 
   Benchmark
   Marketing capabilities

   Benchmark: Investment in Marketing Capability (2021)

   This WFA member benchmark examined the investment in marketing capability building .

   Read more about "Benchmark: Investment in Marketing Capability (2021)"
6. 
   Video
   Agency Management ForumMarketing structureMarketing organisation

   Spotlight: Shift - A Marketing Re-think

   The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

   Read more about "Spotlight: Shift - A Marketing Re-think"
7. 
   Event reports
   Integrated marketingIntegrated marketingMarketing operations

   Capability Forum Overview (October 2021)

   Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

   Read more about "Capability Forum Overview (October 2021)"
8. 
   Benchmark
   Marketing capabilities

   Benchmark: Vision/mission/philosophy statements for the marketing team

   WFA member benchmark on Vision/mission/philosophy statements for the marketing team

   Read more about "Benchmark: Vision/mission/philosophy statements for the marketing team"
9. 
   Benchmark
   Agencies & partnersAgency evaluation

   Benchmark: Recommended Training Providers

   A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…

   Read more about "Benchmark: Recommended Training Providers"
10. 
    Event reports
    Integrated marketingIn-housingIntegrated marketingMarketing capabilities

    In-House Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…

    Read more about "In-House Forum Overview (October 2021)"
11. 
    Event reports
    Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

    Agency Management Forum Overview (September 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (September 2021)"
12. 
    Press releases
    Agencies & partnersAgency rostersAgency managementMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

    Read more about "WFA creates three new groups to address key marketer priorities"