Posts about Julia Kraft

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  1.    Benchmark: Recommended global social media agencies
    Agencies & partnersIntegrated marketingAgency managementInfluencer marketingMarketing structureIntegrated marketing

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  2.    Benchmark: Marketing Capability Programmes
    Agencies & partnersMarketing capabilities

    Benchmark: Marketing Capability Programmes

    WFA member survey on Marketing Capability Programmes

    Read more about "Benchmark: Marketing Capability Programmes"
  3.    Benchmark: Recommended agencies for facilitating product reviews and rating
    Agencies & partnersRetail media & ecommerce

    Benchmark: Recommended agencies for facilitating product reviews and rating

    This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…

    Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"
  4.    Benchmark: Creative agencies in EMEA and APAC
    Agencies & partnersAgency evaluationAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  5.    WFA Global Marketing Effectiveness report
    Integrated marketingMarketing effectivenessMarketing structureIntegrated marketing

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  6.    Benchmark: Recommended tools and partners for influencer marketing
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  7.    WFA Influencer marketing survey
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"
  8.    Benchmark: Fixed fees for creative assets
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
  9.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgencies & partnersAgency remuneration

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  10.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Agencies & partnersIntegrated marketingIntegrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  11.    Webinar: Designing for integration
    Agencies & partnersAgency rostersIntegrated marketingIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

    Read more about "Webinar: Designing for integration"
  12.    Designing for integration: Global marketing communications organisation research
    Agencies & partnersAgency rostersAgency management

    Designing for integration: Global marketing communications organisation research

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

    Read more about "Designing for integration: Global marketing communications organisation research"