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Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Benchmark: Marketing Capability Programmes
WFA member survey on Marketing Capability Programmes
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Agencies & partnersRetail media & ecommerce
Benchmark: Recommended agencies for facilitating product reviews and rating
This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
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Agencies & partnersAgency evaluationAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Integrated marketingMarketing effectivenessMarketing structureIntegrated marketing
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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ChannelsAgencies & partnersAgency remuneration
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Agencies & partnersIntegrated marketingIntegrated marketing
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Efforts to create truly integrated campaigns are still a work in progress for many
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Agencies & partnersAgency rostersIntegrated marketingIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
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Agencies & partnersAgency rostersAgency management
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…