The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Ad fraudProgrammatic & ad techUK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…
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ISA re-elects Sunil Kataria as chairman
Read more about "ISA re-elects Sunil Kataria as chairman"Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
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AANA appoints new CEO
Read more about "AANA appoints new CEO"Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…
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National associations gather in Dublin and Santiago
Read more about "National associations gather in Dublin and Santiago"The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…
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Advertising & policyValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
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Advertising & policySustainabilityAd Net Zero goes global to help the ad industry achieve net zero
Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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How industry associations are supporting the ad industry and people of Ukraine
Read more about "How industry associations are supporting the ad industry and people of Ukraine"Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…
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Marketing Finland creates label for companies and organisations helping Ukraine
Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…
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Slovenian association helps Ukrainian families through creative competition and NFTs
Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia
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Agencies & partnersAgency evaluationISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…
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Estonia celebrates the power of creativity
Read more about "Estonia celebrates the power of creativity"TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions
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Advertising & policyInclusive marketingANA unveils guidelines for working with diverse suppliers
Read more about "ANA unveils guidelines for working with diverse suppliers"New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
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Advertising & policyInclusive marketingUnstereotype Alliance launches Argentina chapter
Read more about "Unstereotype Alliance launches Argentina chapter"Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in…
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Malaysian association elects new president
Read more about "Malaysian association elects new president"Claudian Navin Stanislaus is the new president of MAA
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Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
Read more about "Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine"TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers…
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Advertising & policyCross-media measurementGlobal Marketer WeekSustainability
National industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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In the spotlight: Indian Society of Advertisers’ Sushil Matey
Read more about "In the spotlight: Indian Society of Advertisers’ Sushil Matey"Meet Sushil Matey, CEO of ISA
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Global Marketer WeekPresident's AwardsWFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
Read more about "Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war"Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media
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Advertising & policyValue of advertising1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"Turkish industry alliance, DPIP, unveils Value of Advertising study
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Slovenia association appoints new board
Read more about "Slovenia association appoints new board"Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers
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Advertising & policyCross-media measurementSweden’s cross-media measurement initiative unveils industry standard for media buying
Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively