The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Advertising & policyValue of advertisingSpanish ad industry publishes manifesto for the future of advertising
Read more about "Spanish ad industry publishes manifesto for the future of advertising"AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
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Programmatic & ad techANA seeks probe of ‘industry waste’ in programmatic advertising in the US
Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"U.S. advertiser association issues RFP for study on automated ad buying
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In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association
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Belgian association welcomes new CEO
Read more about "Belgian association welcomes new CEO"Ex-P&G Brand VP Luc Suykens is the new CEO of UBA
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Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues
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Ad fraudAdvertising & policyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Ad fraudJapan's ad industry unveils joint committee for ad verification in digital advertising
Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Advertising & policy
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM…
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Agencies & partnersAdvertising & policyInfluencer marketingInclusive marketingColombian association launches measurement tool for responsible advertising practices
Read more about "Colombian association launches measurement tool for responsible advertising practices"Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Ad fraudAdvertising & policySwiss ad industry launches Digital Ad Trust label
Read more about "Swiss ad industry launches Digital Ad Trust label"New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
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German association welcomes new Managing Director
Read more about "German association welcomes new Managing Director"Ex-P&G media lead Susanne Kunz is the new managing director of OWM
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In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
Read more about "In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat"Meet Lindsay Mouat, CEO of ANZA
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Paraguay association launches campaign highlighting value of legitimate brands
Read more about "Paraguay association launches campaign highlighting value of legitimate brands"CAP’s video campaign aims to encourage consumers to support legally-recognised companies
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Zimbabwe association unveils marketing leadership program
Read more about "Zimbabwe association unveils marketing leadership program"MLDP aims to bridge the gap between theory and practice for future marketing leaders
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Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
Read more about "Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala"Swedish ad industry celebrates marketing effectiveness
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Italian association elects Lorenzo Sassoli de Bianchi as president
Read more about "Italian association elects Lorenzo Sassoli de Bianchi as president"UPA reaffirms its commitment to greater transparency and efficiency in the ad industry
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Advertising & policyInclusive marketingUK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10
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Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
Read more about "Israeli marketers ‘move forward’ into 2021 with virtual marketing conference"IMA conference addresses how marketing and brands can thrive post-pandemic
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Advertising & policyTurkish ad industry launches brand safety alliance
Read more about "Turkish ad industry launches brand safety alliance"DPIP aims to help create a safer, more sustainable online media environment in Turkey
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In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
Read more about "In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov"Meet Rossen Missov, Executive Director of BAA
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Belgian association expands membership to expert partners
Read more about "Belgian association expands membership to expert partners"UBA Belgium welcomes media companies, marketing service providers and start-ups as members as part of repositioning and strategic…
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Nigeria honours advertisers on the frontline of Covid relief
Read more about "Nigeria honours advertisers on the frontline of Covid relief"ADVAN showcases advertiser-led efforts to help people and communities during the pandemic
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Finnish association welcomes marketing service providers into membership
Read more about "Finnish association welcomes marketing service providers into membership"Marketing Finland merges with agency association MTL
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The Philippines celebrates brand resilience and innovation during the pandemic
Read more about "The Philippines celebrates brand resilience and innovation during the pandemic"McDonald’s Philippines wins big for honouring single moms