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AI
WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
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Brand reputation
WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…
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Culture
WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…
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Brand reputation
WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…
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CreativitySustainabilityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationMarketing structureSustainability
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Integrated marketingMarketing technologyIntegrated marketingDigital media transformationMarketing operationsMarketing technology
WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…
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Integrated marketingMarketing technologyIntegrated marketingDigital media transformationMarketing operationsMarketing technology
WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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CreativityMarketing technologyAIMarketing technology
WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
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Agency evaluationAgency managementCreativity
WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Brand purposeBrand reputation
Better Marketing podcast 2023 key learnings
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…