WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett, who is in the private sector division of Unicef as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about when it comes to standing out in judging for the Effie Awards.
Article details
-
WFA
Share this post
The latest episode features a thought-provoking conversation with Dr. Frederique Covington Corbett, Unicef's Chief Global Brand and Marketing Officer. Dr. Covington Corbett shares her unique perspective on how marketing can evolve from merely raising brand awareness to mobilising real change and addressing critical issues facing children globally.
Her extensive career experience with global companies like Visa and X illustrates a deep commitment to authenticity, empowerment and ethical responsibility in marketing. Discover how brands can genuinely resonate with today’s values and forge significant partnerships for social good.
The episode further explores the changing landscape of leadership through the lens of Gen Alpha’s expectations. Dr. Covington-Corbett analyses how modern leaders can thrive in this interconnected world by embracing transparency and a sense of value-driven guidance.
Listeners will gain insights into the critical relationship between purpose and marketing effectiveness, alongside practical examples of impactful campaigns that emphasise utility and emotional connection.
Join us on this journey and rethink what brand purpose means today, as we pave the way for a more sustainable and equitable future for the next generation. Don’t forget to subscribe, share your thoughts and leave a review!
The Better Marketing Pod explores the industry's biggest stories and the people in the industry who are shaping them. Subscribe here:
| YouTube | Spotify | Apple Podcasts | YouTube Music |
Article details
-
WFA