Posts about Media

Related content

1. 
   Benchmark

   Benchmark: Media Planning Tools

   WFA member research on media planning tools

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2. 
   Event reports

   Media Forum, Singapore, 2024

   Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum…

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3. 
   Event reports
   Media transformation

   Media Forum, Remote, July 2024

   Overview of the WFA Media Forum meeting, held remotely via Zoom

   Read more about "Media Forum, Remote, July 2024"
4. 
   Media transformation

   Media Board, Cannes, June 2024

   Overview of the WFA Media Board meeting, held in Cannes in June…

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5. 
   Event reports
   Marketing structure

   Media Forum APAC Meeting Overview (April 2024)

   Overview of the WFA Media Forum Asia Pacific held in person in Singapore

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6. 
   Event reports
   Media transformation

   Media Forum Meeting Overview, Toronto, May 2024

   Overview of the WFA Media Forum meeting, held in Toronto 

   Read more about "Media Forum Meeting Overview, Toronto, May 2024"
7. 
   VideoReport
   Agency evaluationMedia transformation

   Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

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8. 
   Event reports
   Retail media & ecommerce

   CMO Forum APAC meeting overview (April 2024)

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

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9. 
   Event reports
   Marketing effectivenessMedia transformation

   WFA Media Forum March 2024: Forum Connect Amsterdam

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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10. 
    Video
    Marketing effectiveness

    WFA Media Forum April 2024: AI and Retail Media

    Introduction to WFA AI Community & Retail Media deep dive.

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11. 
    Report
    Advertising & policyMarketing effectivenessMarketing technologyMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

    Read more about "Brands are trailing on data transformation"
12. 
    Video
    Programmatic & ad tech

    Spotlight: ANA Programmatic Media Supply Chain Study

    Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

    Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"