Posts about Media

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1. 
   Video
   Marketing effectiveness

   WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

   The first meeting of the WFA Media Community in 2024.

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2. 
   Event reports
   Marketing effectiveness

   Media Forum Connect meeting overview (November 2023)

   Overview of the Media Forum held in New York City in November 2023

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3. 
   Briefings & position papers

   WFA response to Adalytics report on Google Search advertising

   Open to WFA members only

   Please note that GARM was discontinued on August 8. See more here.

   21 December 2023, an update on the article published…

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4. 
   Event reports
   Marketing effectiveness

   Media Forum meeting overview (October 2023)

   Overview of the Media Forum held in Zurich, Switzerland in October 2023

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5. 
   Video
   Programmatic & ad techPrivacy & tech

   Privacy Spotlight: India

   An in-depth overview of recent privacy developments in India impacting brand advertisers.

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6. 
   Video
   Programmatic & ad techPrivacy & tech

   Spotlight: An update on Google’s Privacy Sandbox

   The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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7. 
   Video

   Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

   In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…

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8. 
   Video

   Spotlight: Reframing your Brand’s Value Proposition when the world changes around you

   Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…

   Read more about "Spotlight: Reframing your Brand’s Value Proposition when the world changes around you"
9. 
   Event reports
   Cross-media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

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10. 
    Video

    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…

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11. 
    Event reports
    ChannelsMarketing structureRetail media & ecommerce

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

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12. 
    Event reports
    Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"