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Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Marketing effectiveness
Benchmark: Online communities and advisory boards
A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Advertising & policyDigital policyPrivacy & techMarketing effectiveness
DGX Benchmark: Google Analytics (July 2022)
WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Agencies & partnersMarketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology
China Forum (July 2022)
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Advertising & policyBrand purposeBrand reputationMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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CreativityMarketing effectivenessContent marketing
Creative effectiveness is not about taking risks
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
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Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Agencies & partnersAgency remunerationAgency managementMarketing effectivenessValue of advertising
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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Marketing effectivenessMarketing procurementMarketing procurement
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 10, 2022.