Posts about Marketing effectiveness

Related content

1. 
   Event reports
   Marketing effectiveness

   Media Forum meeting overview (October 2023)

   Overview of the Media Forum held in Zurich, Switzerland in October 2023

   Read more about "Media Forum meeting overview (October 2023)"
2. 
   Report
   Marketing effectiveness

   Improving creative effectiveness through in-flight optimisation

   A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…

   Read more about "Improving creative effectiveness through in-flight optimisation"
3. 
   Report
   Marketing effectivenessForum Connect

   Creating a Global Culture of Marketing Effectiveness

   Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…

   Read more about "Creating a Global Culture of Marketing Effectiveness"
4. 
   Press releases
   Marketing effectivenessForum Connect

   Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

   Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…

   Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"
5. 
   Event reports
   Cross-media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

   Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
6. 
   News
   Marketing effectiveness

   Visa expert joins Insight Forum leadership

   Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

   Read more about "Visa expert joins Insight Forum leadership"
7. 
   Event reports
   Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

   Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
8. 
   Event reports
   Cross-media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

   Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
9. 
   News
   Marketing effectiveness

   WFA appoints new Insight Forum chair

   Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

   Read more about "WFA appoints new Insight Forum chair"
10. 
    Expert opinion
    Marketing effectivenessMedia transformation

    Demystifying marketing effectiveness

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…

    Read more about "Demystifying marketing effectiveness"
11. 
    Event reports
    Marketing effectivenessMarketing technologyMarketing structureMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
12. 
    Benchmark
    Agency evaluationAgency remunerationCross-media measurementMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"