Posts about Laura Forcetti

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1. 
   Event reports
   Marketing effectiveness

   Media and creative: together for superior effectiveness and ROAS (Google)

   Open to WFA members only

   On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…

   Read more about "Media and creative: together for superior effectiveness and ROAS (Google)"
2. 
   Video
   Influencer marketingMarketing capabilitiesMarketing operations

   Spotlight: More effective B2B influencer marketing

   From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

   Read more about "Spotlight: More effective B2B influencer marketing"
3. 
   Video
   Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

   Knowledge Spotlight: Search Engine Optimisation (SEO) 101

   Open to WFA members only

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
4. 
   Video
   Agencies & partnersAgency remuneration

   Spotlight: A 2024 Agency Roundup - Beyond the Surface

   Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…

   Read more about "Spotlight: A 2024 Agency Roundup - Beyond the Surface"
5. 
   Video
   Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

   Knowledge Spotlight: Trends in the APAC New Business Landscape

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
6. 
   Benchmark
   Marketing procurementMarketing structureMarketing procurement

   Research: Global marketing procurement structures and operating models

   Access WFA’s research on global marketing procurement structures and operating models.

   Read more about "Research: Global marketing procurement structures and operating models"
7. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)

   Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect

   Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"
8. 
   Video
   Cross-media measurementMedia & analytics

   Knowledge Spotlight: Media Measurement 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Media Measurement 101"
9. 
   Video
   Advertising & policyMedia & analyticsAI

   Knowledge Spotlight: Digital Privacy 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Digital Privacy 101"
10. Benchmark
    Agencies & partnersMarketing procurementMarketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
11. 
    Video
    Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
12. 
    Video
    Agencies & partners

    Knowledge Spotlight: 2024 Production Trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"