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Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement
Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Marketing procurementMarketing procurement
Webinar: Managing music rights more effectively
Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology
Benchmark on working with digital asset management suppliers
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark on creative and digital agency rates 2015
Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
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Agencies & partnersAgency evaluationAgency remuneration
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on recommended experiential and event agencies
Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.
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Agencies & partnersAgency evaluationMarketing procurementMarketing procurement
Benchmark on recommended ad production suppliers
Benchmark on recommended ad production networks and production adaptation companies.
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Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement
Survey on sourcing events
Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Survey on evolution of payment terms
Survey on how payment terms, supplier financing and pre-payments vary by supplier type.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Survey on sourcing PR
Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…
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Agencies & partnersAgency evaluationMarketing procurementMarketing procurement
Survey on sourcing print suppliers
Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…
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