Posts about Julia Kraft

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  1. Spotlight: The Timeless Importance of the Show
    Video
    CreativityMarketing capabilitiesMarketing operations

    Spotlight: The Timeless Importance of the Show

    Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.

    Read more about "Spotlight: The Timeless Importance of the Show"
  2. Benchmark
    Marketing technologyMarketing capabilitiesMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  3. In-House Forum names new chair from Unilever
    News

    In-House Forum names new chair from Unilever

    Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…

    Read more about "In-House Forum names new chair from Unilever"
  4. Benchmark
    AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  5. Benchmark
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
  6. Navigating the Complexity of Marketing Capability Measurement
    Report
    Marketing capabilitiesMarketing operations

    Navigating the Complexity of Marketing Capability Measurement

    Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…

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  7. Marketing Capability Forum Meeting Overview (March 2024)
    Event reports
    Marketing effectivenessMarketing capabilities

    Marketing Capability Forum Meeting Overview (March 2024)

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

    Read more about "Marketing Capability Forum Meeting Overview (March 2024)"
  8. Measuring Marketing Capability Impact
    Report
    Marketing effectivenessMarketing capabilities

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford.

    Read more about "Measuring Marketing Capability Impact"
  9. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  10. In-housing set for rapid and continued growth at major multinationals
    Report
    Agency managementIn-housingMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  11. Marketing capability: the soft reply to a hard question
    Expert opinionBenchmark
    Marketing structureMarketing capabilities

    Marketing capability: the soft reply to a hard question

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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  12. Benchmark: Marketing Capability Investment
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"