Posts about Influencer marketing

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  1. Brands to invest more on influencers
    Press releases
    Influencer marketing

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

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  2. Webinar: A strategic global sourcing approach to influencer content production
    Video
    Agencies & partnersInfluencer marketingMarketing procurementMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…

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  3. PAG Meeting Overview (February 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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  4. Survey on Social Media & Social Content Management 2017
    Benchmark
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

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  5. Benchmark on recommended influencer agencies
    Benchmark
    Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

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  6. Unlocking brand value with social communities
    Report
    ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  7. Building Social Communities
    Report
    ChannelsAgencies & partnersInfluencer marketing

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  8. Benchmark on managing usage rights
    Benchmark
    Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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