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Agencies & partnersCreativityInfluencer marketingGamingContent marketing
Accelerated sponsorship
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
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Influencer marketingMarketing strategyMarketing strategy
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Agencies & partnersAdvertising & policyInfluencer marketing
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets.
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Agencies & partnersAdvertising & policyInfluencer marketingInclusive marketing
Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Agencies & partnersIntegrated marketingAgency managementInfluencer marketingMarketing structureIntegrated marketing
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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ChannelsAgencies & partnersAdvertising & policyAd techGDPRInfluencer marketing
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Agencies & partnersInfluencer marketing
The Netherlands publishes influencer marketing guide and checklist
New white paper produced by bvA’s taskforce on influencer marketing
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Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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Programmatic & ad techAgencies & partnersInfluencer marketingMarketing procurementMarketing procurement
Sourcing Forum Meeting - Amsterdam November 2018
Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018