Posts about Influencer marketing

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  1.    Accelerated sponsorship
    Agencies & partnersCreativityInfluencer marketingGamingContent marketing

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  2.    Insight Forum Overview (June 2021)
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

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  3.    WFA Global Influencer Marketing Map
    Agencies & partnersAdvertising & policyInfluencer marketing

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. 

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  4.    Colombian association launches measurement tool for responsible advertising practices
    Agencies & partnersAdvertising & policyInfluencer marketingInclusive marketing

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

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  5.    Spotlight: How to win the hearts of Gen Z in 2021
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  6.    Benchmark: Recommended global social media agencies
    Agencies & partnersIntegrated marketingAgency managementInfluencer marketingMarketing structureIntegrated marketing

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

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  7.    Webinar: Social Commerce in China
    ChannelsAgencies & partnersAdvertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  8.    Benchmark: Recommended tools and partners for influencer marketing
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

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  9.    WFA Influencer marketing survey
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

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  10.    The Netherlands publishes influencer marketing guide and checklist
    Agencies & partnersInfluencer marketing

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

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  11.    Working with celebrities and influencers in China
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

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  12.    Sourcing Forum Meeting - Amsterdam November 2018
    Programmatic & ad techAgencies & partnersInfluencer marketingMarketing procurementMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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