Posts about Video

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1. 
   Video
   Creativity

   Spotlight: Creativity & Leadership

   Open to WFA members only

   If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

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2. 
   Video
   Agencies & partners

   In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI

   Open to WFA members only

   OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

   Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"
3. 
   Video
   AI

   Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals

   Open to WFA members only

   According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

   Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
4. 
   Video
   AI

   Bias in AI and Inclusive Prompting with Creative Equals

   Open to WFA members only

   Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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5. 
   Video

   Data integrity: the new currency for responsible media?

   Open to WFA members only

   As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

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6. 
   Video
   Audience measurementChannelsProgrammatic & ad tech

   Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

   Open to WFA members only

   Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

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7. 
   Video
   Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

   Knowledge Spotlight: Growing a Global Brand in Local Soil

   Open to WFA members only

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
8. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

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9. 
   Video
   Marketing procurementAIMarketing procurement

   The impact of GenAI on partner management

   This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

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10. 
    Video
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…

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11. 
    Video
    Agencies & partnersAgency managementCreativity

    Spotlight: Evaluating Better Ideas

    Open to WFA members only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…

    Read more about "Spotlight: Evaluating Better Ideas"
12. 
    Video
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…

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