Posts about Value of advertising

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  1.    Spanish ad industry publishes manifesto for the future of advertising
    Advertising & policyValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

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  2.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Advertising & policyDigital policyValue of advertisingInclusive marketing

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

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  3.    Spain recognises the value of advertising
    Advertising & policyValue of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

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  4.    Advertisers under pressure over Coronavirus reaction
    Advertising & policyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…

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  5.    Top 12 thoughts from our Global Marketer of the Year shortlist
    Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategy

    Top 12 thoughts from our Global Marketer of the Year shortlist

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…

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  6.    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    Advertising & policyValue of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    APAN unveils Value of Advertising study

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  7.    WFA welcomes the global expansion of the Better Ads Standards
    Advertising & policyDigital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

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  8.    Global Media Charter
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  9.    Advertising standards toolkit for the promotion of effective self-regulation
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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  10.    Europe research: The economic impact of data-driven advertising (2017)
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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  11.    Swedes launch value of advertising campaign
    Value of advertising

    Swedes launch value of advertising campaign

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

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  12.    Ireland identifies economic value of marketing
    Value of advertising

    Ireland identifies economic value of marketing

    AAI Ireland releases Marketing Multiplied report

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