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Inclusive marketing
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
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Advertising & policyInclusive marketing
Insight & Strategy | Ford: Very Gay Raptor
How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This…
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Advertising & policyInclusive marketing
Case study | FELGTB: #RealVoicesOfPride
Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice
This article was…
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Advertising & policyInclusive marketing
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Empowering people to be LGBTQ+ allies and role models
Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…
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Advertising & policyInclusive marketing
Case study | L'Oréal: Transformation
Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This…
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Inclusive marketing
World Economic Forum new benchmark on diversity and inclusion in media and entertainment
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
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Advertising & policyInclusive marketing
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Advertising & policyInclusive marketing
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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Advertising & policyInclusive marketing
Case study| Cadbury Celebrations: #MyFirstRakhi
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
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Advertising & policyInclusive marketing
Insight & Strategy | Chanel 4: Super. Human.
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…