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WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Digital policyCreativityAI
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UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…
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Marketing technologyAIMarketing technology
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No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
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Advertising & policyMarketing effectivenessMarketing technologyMarketing technology
Brands are trailing on data transformation
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
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Inclusive marketing
Unstereotype Alliance: ‘State of the Industry' report 2023
The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Media & analytics
The new rules for successful insights teams
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Agency managementIn-housingMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
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Brands missing social opportunities of sponsorship
Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…