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Global Marketer WeekWFA announces changes to global leadership team
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Digital policyGDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
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Digital policyMarketing strategyMarketing strategyWFA calls on brands to embrace culture of data transparency
Read more about "WFA calls on brands to embrace culture of data transparency"WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…
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Global viewability improves for video but display lags
Read more about "Global viewability improves for video but display lags"First global metrics for viewability based on data from seven verification companies
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Major multinationals go beyond auditing as independent advisor role evolves
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
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Global Marketer of the Year
Unilever’s Keith Weed named WFA Global Marketer of the Year
Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
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Programmatic & ad techAd tech
Major multinationals hike programmatic budgets while seeking greater control
Read more about "Major multinationals hike programmatic budgets while seeking greater control"WFA study finds increase of 11 percentage points expected 2017/18
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Global Marketer of the Year
WFA names shortlist for Global Marketer of the Year
Read more about "WFA names shortlist for Global Marketer of the Year"The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom,…
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Programmatic & ad techAIMajor multinationals identify emerging skills gaps on AI, programmatic and IoT
Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"Performance lags priority on digital integration and e-commerce
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Global Marketer of the YearWFA launches Global Marketer of the Year
Read more about "WFA launches Global Marketer of the Year"Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric…
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Digital policy
70% of global marketers are not fully aware of the implications of GDPR
Read more about "70% of global marketers are not fully aware of the implications of GDPR"A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…