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  1.    Guide to Programmatic Media (2014)
    Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  2.    Guidelines on client-agency relations and best practice in the pitch process (2013)
    Agencies & partnersAgency evaluation

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
  3.    WFA Media Charter (2008)
    Ad fraudAudience measurementChannels

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"