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Marketing structure
Singaporean association names new president
Edwin Teoh is the new president of SAA
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Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Marketing structure
WFA recruits Caroline Pathy to support flagship CMO network
WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing structureMarketing organisationMarketing procurement
Agency Fee Decision Tree, an easier way to choose the right fee model
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
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Agencies & partnersAgency evaluationAgency rostersIn-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on Sourcing Adaptation & Transcreation
WFA member benchmark. For additional details, please log in.
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Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on sourcing talent
WFA member benchmark. For additional details, please log in.
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Marketing structureCannes Lions
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy
Survey on The Future of Agency Rosters
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Audience measurementCross-media measurementMarketing structureMedia transformation
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Agencies & partnersAgency evaluationTrends & forecastsAgency managementMarketing structure
Mergers & Acquisitions 2017
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…