Posts about Marketing structure

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  1.    Singaporean association names new president
    Marketing structure

    Singaporean association names new president

    Edwin Teoh is the new president of SAA

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  2.    Data Driven Marketing 2018 survey results
    Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  3.    The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  4.    WFA recruits Caroline Pathy to support flagship CMO network
    Marketing structure

    WFA recruits Caroline Pathy to support flagship CMO network

    WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…

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  5.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  6.    Agency Fee Decision Tree, an easier way to choose the right fee model
    Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

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  7.    Benchmark on Sourcing Adaptation & Transcreation
    Agencies & partnersAgency evaluationAgency rostersIn-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

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  8.    Benchmark on sourcing talent
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

      WFA member benchmark. For additional details, please log in.

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  9.    WFA talks Better Marketing: The CMO agenda
    Marketing structureCannes Lions

    WFA talks Better Marketing: The CMO agenda

    At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

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  10.    Survey on The Future of Agency Rosters
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

       

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  11.    Media Forum Meeting Overview (June 2018, Barcelona)
    Audience measurementCross-media measurementMarketing structureMedia transformation

    Media Forum Meeting Overview (June 2018, Barcelona)

     Overview of the Media Forum held in July 2018 in Barcelona.

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  12.    Mergers & Acquisitions 2017
    Agencies & partnersAgency evaluationTrends & forecastsAgency managementMarketing structure

    Mergers & Acquisitions 2017

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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