Posts about Marketing organisation

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  1.    Survey results on Managing insight supplier communities
    Agencies & partnersAgency evaluationAgency rostersMedia & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

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  2.    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Agencies & partnersAgency managementMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…

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  3.    Benchmark on Agency capability mapping
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Agency capability mapping

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

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  4.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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  5.    Benchmark on C-suite roles and responsibilities
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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  6.    Survey on Global Marketing Category Management
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on Global Marketing Category Management

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
  7.    Benchmark on managing usage rights
    Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  8.    Benchmark on franchising models
    Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA member benchmark on franchising models.

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  9.    Survey on digital resource engagement with brand marketing
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  10.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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  11.    The elements of digital transformation
    Ad techMarketing strategyDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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  12.    Benchmark on splitting strategic media planning from buying
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"