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Agencies & partnersAgency evaluationAgency rostersMedia & analyticsMarketing procurementMarketing organisationMarketing procurement
Survey results on Managing insight supplier communities
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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Agencies & partnersAgency managementMarketing procurementMarketing organisationMarketing procurement
Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
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Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing organisationMarketing procurement
Benchmark on Agency capability mapping
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
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Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Integrated marketingMarketing structureIntegrated marketingMarketing organisation
Benchmark on C-suite roles and responsibilities
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
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Marketing procurementMarketing structureMarketing organisationMarketing procurement
Survey on Global Marketing Category Management
Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy
Benchmark on franchising models
WFA member benchmark on franchising models.
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Integrated marketingMarketing structureIntegrated marketingMarketing organisation
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
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Ad techMarketing strategyDigital media transformationMarketing organisationMarketing strategy
The elements of digital transformation
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
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Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…