Posts about Ioana Danila

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  1.    Benchmark: Consumer Data Platforms

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

    Read more about "Benchmark: Consumer Data Platforms"
  2.    Insight Forum meeting overview (Jun 2023)

    Insight Forum meeting overview (Jun 2023)

    Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (Jun 2023)"
  3.    Spotlight: Embracing the messiness of culture

    Spotlight: Embracing the messiness of culture

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

    Read more about "Spotlight: Embracing the messiness of culture"
  4.    Insight Forum meeting overview (May 2023)

    Insight Forum meeting overview (May 2023)

    Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (May 2023)"
  5.    Benchmark: Direct To Consumers Insights practice

    Benchmark: Direct To Consumers Insights practice

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

    Read more about "Benchmark: Direct To Consumers Insights practice"
  6.    Insight Forum meeting overview (February 2023)

    Insight Forum meeting overview (February 2023)

    Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (February 2023)"
  7.    Spotlight: How do you translate happiness into brand success?

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

    Read more about "Spotlight: How do you translate happiness into brand success?"
  8.    Benchmark: UX agencies and partners
    Agencies & partners

    Benchmark: UX agencies and partners

    This WFA member benchmark lists recommendations of user experience research agency partners.

    Read more about "Benchmark: UX agencies and partners"
  9.    Spotlight: Consumer insights through a diversity and inclusion lens
    Inclusive marketing

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

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  10.    Insight Forum Overview (September 2022)

    Insight Forum Overview (September 2022)

    Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.

    Read more about "Insight Forum Overview (September 2022)"
  11.    Benchmark: Online communities and advisory boards
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

    Read more about "Benchmark: Online communities and advisory boards"
  12.    Insight Forum meeting overview (June 2022)

    Insight Forum meeting overview (June 2022)

    The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…

    Read more about "Insight Forum meeting overview (June 2022)"