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Benchmark: Consumer Data Platforms
This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…
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Insight Forum meeting overview (Jun 2023)
Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.
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Spotlight: Embracing the messiness of culture
Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Insight Forum meeting overview (May 2023)
Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.
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Benchmark: Direct To Consumers Insights practice
This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…
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Insight Forum meeting overview (February 2023)
Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.
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Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Agencies & partners
Benchmark: UX agencies and partners
This WFA member benchmark lists recommendations of user experience research agency partners.
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Inclusive marketing
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Insight Forum Overview (September 2022)
Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.
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Marketing effectiveness
Benchmark: Online communities and advisory boards
A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Insight Forum meeting overview (June 2022)
The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…