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  1.    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary

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  2.    How are national associations empowering advertisers through AI?
    AI

    How are national associations empowering advertisers through AI?

    Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

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  3.    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativitySustainabilityAI

    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

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  4.    Is it time for a marketing makeover?
    Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

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  5.    Five predictions for 2025
    Marketing technologyAIMarketing technology

    Five predictions for 2025

    WFA experts look ahead to identify the key issues for brands as they look forward to the new year.

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  6.    WFA CEO looks back at 2024

    WFA CEO looks back at 2024

    WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…

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  7.    How will the cultural events of 2024 define your 2025?
    Advertising & policyInclusive marketing

    How will the cultural events of 2024 define your 2025?

    2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…

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  8.    Raja Rajamannar on the qualities required of the modern-day CMO
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilities

    Raja Rajamannar on the qualities required of the modern-day CMO

    As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

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  9.    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
    Brand purposeBrand reputationMarketing structureSustainability

    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…

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  10.    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

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  11.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  12.    How brands are tackling generative AI’s challenges and opportunities
    AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

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