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Advertising & policyDigital policyInclusive marketing
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Agencies & partnersAgency remunerationAgency management
Benchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Agencies & partnersAgency remunerationAgency management
Benchmark: Media indemnities
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Programmatic & ad tech
Spotlight: Preparing for digital media’s privacy-first future | Episode 4
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Advertising & policyAd techMedia transformation
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Advertising & policyDigital policyPrivacy & tech
Webinar: Benchmarking data safety and risk across the industry
An analysis and benchmarking of data safety and risk across the industry
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Advertising & policyDigital policySustainability
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Advertising & policyDigital policyAd techData governancePrivacy & tech
Data Safety in 2021: Benchmark & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Advertising & policyDigital policyAd techGDPR
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Programmatic & ad tech
Spotlight: Preparing for digital media’s privacy-first future | Episode 3
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Advertising & policyDigital policy
WFA response to MEP’s call for ban on targeted advertising
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Programmatic & ad tech
Spotlight: Preparing for digital media’s privacy-first future | Episode 2
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…