Posts about Data collection & privacy

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  1.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  2.    Benchmark: Media agency first party data liability caps
    Agencies & partnersAgency remunerationAgency management

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

    Read more about "Benchmark: Media agency first party data liability caps"
  3.    Benchmark: Media indemnities
    Agencies & partnersAgency remunerationAgency management

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

    Read more about "Benchmark: Media indemnities"
  4.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  5. Advertising & policyAd techMedia transformation

    Welcome to the privacy-focused future

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

    Read more about "Welcome to the privacy-focused future"
  6.    Webinar: Benchmarking data safety and risk across the industry
    Advertising & policyDigital policyPrivacy & tech

    Webinar: Benchmarking data safety and risk across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Benchmarking data safety and risk across the industry"
  7.    PAG Meeting Overview (November 2021)
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

    Read more about "PAG Meeting Overview (November 2021)"
  8.    Data Safety in 2021: Benchmark & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  9.    WFA Guide to EU Cookie Guidance
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  10.    Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  11.    WFA response to MEP’s call for ban on targeted advertising
    Advertising & policyDigital policy

    WFA response to MEP’s call for ban on targeted advertising

     

    Read more about "WFA response to MEP’s call for ban on targeted advertising"
  12.    Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"