Posts about Consumer insight

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1. 
   Video
   Media & analytics

   Spotlight: Spark more insights-driven decisions with generative AI

   Generative AI can’t make big decisions for you, but it can help you make better decisions.

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2. 
   Video

   Spotlight: Embracing the messiness of culture

   Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

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3. 
   News
   Marketing effectiveness

   Visa expert joins Insight Forum leadership

   Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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4. 
   News
   Marketing effectiveness

   WFA appoints new Insight Forum chair

   Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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5. 
   Expert opinion
   Media & analyticsInclusive marketing

   Consumer Insights needs an inclusive approach too

   Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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6. 
   Event reports
   Marketing effectivenessMarketing technologyMarketing structureMarketing technology

   Media Forum Meeting Overview (20th October 2022)

   Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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7. 
   Video

   Spotlight: How do you translate happiness into brand success?

   Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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8. 
   Video
   Agencies & partners

   Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

   Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…

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9. 
   Event reports
   Agencies & partnersInfluencer marketingMarketing strategyMarketing strategy

   Insight Forum Overview (October 2021)

   Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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10. 
    Expert opinion

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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11. 
    Video
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

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12. 
    News

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

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