Posts about Channels

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1. 
   Video
   Audience measurementChannelsProgrammatic & ad tech

   Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

   Open to WFA members only

   Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

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2. 
   News
   Channels

   Media price inflation trending towards long-term averages

   Open to WFA members only

   The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

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3. 
   News
   Channels

   Five takeouts from the predicted media inflation rises

   Open to WFA members only

   Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

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4. 
   Report
   Audience measurementChannelsProgrammatic & ad tech

   WFA Outlook report: Media inflation set to rise in 2025 and 2026

   Open to WFA members only

   9 out of 10 top global markets expected to see prices rise more than in 2024.

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5. 
   Report
   Channels

   Are you retail media ready?

   Open to WFA members only

   Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…

   Read more about "Are you retail media ready?"
6. 
   Report
   Audience measurementChannelsProgrammatic & ad techCross-media measurement

   Media price inflation falls marginally in WFA Outlook poll of predictions

   TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

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7. 
   News
   Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology

   We’re ready for a return to Reach and Frequency

   A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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8. 
   Event reports
   ChannelsMarketing capabilities

   Capability Forum Meeting Overview (October 2023)

   Overview of Capability Forum held remotely on 12^th October 2023.

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9. 
   Event reports
   ChannelsMarketing structureRetail media & ecommerce

   Media Forum Overview – Taking a Deeper Dive into Retail Media

   Meeting overview and agenda from the Media Forum on the 8th of June 2023.

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10. 
    Video
    ChannelsMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

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11. 
    Expert opinion
    Audience measurementChannelsCross-media measurement

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

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12. 
    Expert opinion
    Ad fraudAudience measurementChannelsProgrammatic & ad tech

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

    Read more about "Charting a new course in media for 2022 and beyond"