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Inclusive marketing
Creating frameworks to encourage taking care of mental health
Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
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Inclusive marketing
Providing tools for employees’ mental health
EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…
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Inclusive marketing
Addressing the stigma around mental health
In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…
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Empowering people to be LGBTQ+ allies and role models
Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…
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Creating programmes dedicated to specific ethnic minorities
Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…
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Educating all on racial inequity and bias
Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…
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Inclusive marketing
Supporting back-to-work ‘returners’
The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
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Inclusive marketing
Supporting employees balance work and life responsibilities
Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…
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Inclusive marketing
Adopting policies that benefit all caregivers
Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.
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Inclusive marketing
Making DEI a top area of focus
To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…
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Inclusive marketing
Setting up country-specific ERGs
It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…
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Advertising & policyInclusive marketing
Case study | L'Oréal: Transformation
Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This…