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Advertising & policyBrand purposeValue of advertisingCannes LionsSustainability
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WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
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A look back at Cannes 2021
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
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Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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CreativityCannes LionsInclusive marketing
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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Cannes Lions
What big question would you have asked at Cannes this year?
Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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Advertising & policyCannes LionsInclusive marketing
It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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CreativityCannes LionsMarketing organisation
Marketing leaders on the state of the industry
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Marketing structureCannes LionsMarketing operations
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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Cannes Lions
WFA launches the Voice Coalition at Cannes Lions
Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Agencies & partnersAgency managementCannes Lions
WFA talks Better Marketing: The future of the agency model
At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…