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  1. Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Video
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

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  2. Bias in AI and Inclusive Prompting with Creative Equals
    Video
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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  3. Major brands wary of using AI influencers
    Report
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to WFA members only

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

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  4. WFA Survey: using and governing AI influencers
    Advertising & policyAI

    WFA Survey: using and governing AI influencers

    WFA research on how brands are using and governing AI influencers.

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  5. Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer Week

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…

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