Benchmark: Sustainable communication, advertising production and advertising behaviours

Benchmark: Sustainable communication, advertising production and advertising behaviours

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WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.

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  • Author:WFA

    WFA

Benchmark
19 November 2024

This benchmark was circulated to members of WFA’s Planet Pledge initiative. More than 20 respondents engaged with this benchmark. For further information please contact Michelle McEvoy.

WFA members can download the full report below.

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Tags: Advertising & policySustainabilityBenchmarkAdvertising & policySustainable Marketing Community

Article details

  • Author:WFA

    WFA

Benchmark
19 November 2024

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