Media Forum, Remote, September 2024
Overview of the WFA Media Forum meeting, held remotely
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WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule.
In this event, 48 media leaders came together to discuss media planning and governance tools.
The Forum featured two presentations and a walkthrough guide from Adfidence into their proprietary platform.
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