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Brand reputation
WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Integrated marketingIntegrated marketingDigital media transformationMarketing operations
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
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Advertising & policyDigital policy
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Brand purposeBrand reputationMarketing structureMarketing operations
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Advertising & policyBrand purposeMarketing structureMarketing operations
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Brand purposeBrand reputationMarketing structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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Advertising & policyBrand purposeMarketing structureMarketing operations
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
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Advertising & policyDigital policyInclusive marketing
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Advertising & policyDigital policyInclusive marketing
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
How to listen
You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube & YouTube Music, on Apple Podcasts and Spotify.
For more information or questions, please contact us
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Camelia Cristache
c.cristache@wfanet.org -
Will Gilroy
w.gilroy@wfanet.org