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  1. AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
    Expert opinion
    10 June 2025
    Marketing technologyAIMarketing technology

    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents

    Gabrielle Robitaille

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"
  2. Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Video
    15 May 2025
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    WFA

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

    Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
  3. Bias in AI and Inclusive Prompting with Creative Equals
    Video
    12 May 2025
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    WFA

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

    Read more about "Bias in AI and Inclusive Prompting with Creative Equals"
  4. WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    Expert opinion
    29 April 2025
    AI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    WFA

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

    Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
  5. Major brands wary of using AI influencers
    Report
    28 April 2025
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to WFA members only

    Gabrielle Robitaille

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

    Read more about "Major brands wary of using AI influencers"
  6. WFA at Grab, Meeting Overview (April 2025)
    25 April 2025
    AI

    WFA at Grab, Meeting Overview (April 2025)

    WFA

    Overview of the event held at Grab HQ in Singapore on the 24th of April.

    Read more about "WFA at Grab, Meeting Overview (April 2025)"
  7. AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Expert opinion
    24 April 2025
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    Gabrielle Robitaille

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  8. WFA Survey: using and governing AI influencers
    22 April 2025
    Advertising & policyAI

    WFA Survey: using and governing AI influencers

    WFA

    WFA research on how brands are using and governing AI influencers.

    Read more about "WFA Survey: using and governing AI influencers"
  9. Knowledge Spotlight: Growing a Global Brand in Local Soil
    Video
    18 April 2025
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"

Relevant resources

GenAI Primer

GenAI Primer

The WFA GenAI Primer is a practical guidance on how brands can use generative AI safely.
Read more
GenAI Survey

GenAI Survey

This WFA survey found that three in four companies already use GenAI or plan to use it soon.
Read more
Other GenAI Resources

Other GenAI Resources

This is an AI Community resources hub, where you will find AI related benchmarks, surveys, reports, videos and webinars.
Read more

Our upcoming events copy

23 Sept 2025

WFA Forum Connect

More details
See all events

  1. AI Community

    11 Jun 2025

    There are places available .

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    More information Register for this meeting

  2. Insight Forum

    11 Jun 2025

    Exclusively for Global/Regional Directors and "Head of" Insights & Analytics

    More information Register for this meeting

  3. Exchange of views with DG JUST on the Digital Fairness Act

    Brussels Belgium

    12 Jun 2025

    There are places available .

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. WFA Summer Drinks

    Brussels Belgium

    12 Jun 2025

    There are places available .

    Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Thursday June 12, from 5:30 pm. For more information or questions, please contact us at  events@wfanet.org.

    More information Register for this meeting

  5. Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

    18 Jun 2025

    There are places available .

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  6. CMO Forum

    Cannes France

    19 Jun 2025

    For global/regional Chief Marketing Officers

    More information Register for this meeting

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