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  1.    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
    Marketing technologyAIMarketing technology

    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"
  2.    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

    Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
  3.    Bias in AI and Inclusive Prompting with Creative Equals
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

    Read more about "Bias in AI and Inclusive Prompting with Creative Equals"
  4.    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    AI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

    Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
  5.    Major brands wary of using AI influencers
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to WFA members only

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

    Read more about "Major brands wary of using AI influencers"
  6.    WFA at Grab, Meeting Overview (April 2025)
    AI

    WFA at Grab, Meeting Overview (April 2025)

    Overview of the event held at Grab HQ in Singapore on the 24th of April.

    Read more about "WFA at Grab, Meeting Overview (April 2025)"
  7.    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  8.    WFA Survey: using and governing AI influencers
    Advertising & policyAI

    WFA Survey: using and governing AI influencers

    WFA research on how brands are using and governing AI influencers.

    Read more about "WFA Survey: using and governing AI influencers"
  9.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"

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Our upcoming events copy

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  1. For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  2. WFA Summer Drinks

    Brussels Belgium

    12 Jun 2025

    Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Thursday June 12, from 5:30 pm. For more information or questions, please contact us at  events@wfanet.org.

    More information Register for this meeting

  3. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  4. CMO Forum

    Cannes France

    19 Jun 2025

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  5. #NotInCannes (WFA event)

    Singapore Singapore

    19 Jun 2025

    While many are celebrating creativity in Cannes, members of WFA’s Asia Advisory Board are supporting the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.

    More information Register for this meeting

  6. Discover the Future of Cross-Media Measurement

    More information Register for this meeting

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