
GenAI Primer

GenAI Survey

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
Overview of the event held at Grab HQ in Singapore on the 24th of April.
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
WFA research on how brands are using and governing AI influencers.
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
For global/regional Chief Marketing Officers
While many are celebrating creativity in Cannes, members of WFA’s Asia Advisory Board are supporting the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
Discover the Future of Cross-Media Measurement
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Unlocking the opportunities of inclusive marketing
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