Related content
-
Audience measurementCross-media measurementGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review
-
Audience measurementAdvertising & policyCross-media measurementGCC association launches cross-media measurement initiative
Read more about "GCC association launches cross-media measurement initiative"ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
-
Audience measurementAdvertising & policyCross-media measurementSwedish ad industry join forces to develop standards for media buying
Read more about "Swedish ad industry join forces to develop standards for media buying"Swedish advertisers join agencies and media owners for cross-media measurement initiative
-
Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Audience measurementAdvertising & policyCross-media measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
-
Audience measurementAdvertising & policyCross-media measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
-
Audience measurementCross-media measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
-
Advertising & policyBrand purposeCross-media measurementGlobal Marketer WeekPutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
-
Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategyData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
-
Audience measurementCross-media measurementMarketing structureMedia transformationMedia Forum Meeting Overview (June 2018, Barcelona)
Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"Overview of the Media Forum held in July 2018 in Barcelona.
-
Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
-
Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.